Welcome to Sellestial
The self-healing data layer for HubSpot - declarative data hygiene, enrichment, and automation.
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Product Overview
Section titled “Product Overview”What is Sellestial?
Section titled “What is Sellestial?”Sellestial is an AI-powered data operations platform for HubSpot that solves the messy, time-consuming work of keeping your CRM accurate, complete, and useful.
Most revenue teams face the same problems: duplicate records pollute reporting, contact data goes stale within months, manual data entry eats hours every week, and website traffic remains anonymous until visitors fill out forms. Meanwhile, personalized outreach requires either hiring expensive content teams or settling for generic, robotic emails.
Sellestial addresses these challenges through two complementary systems:
Special pipelines for common problems—deduplication, enrichment, visitor identification, and AI-powered outreach. These work immediately after connecting HubSpot, with custom-built interfaces for each use case.
General pipelines for everything else—custom workflows that combine AI, external data sources, and business logic to handle any data operation you can imagine. Start with templates from the marketplace, or build your own.
The platform integrates natively with HubSpot, processes data using modern LLMs (OpenAI, Claude, Gemini), and charges only for actual usage—no per-seat fees, no minimums.
How Sellestial Works
Section titled “How Sellestial Works”Sellestial operates on a two-tier architecture designed to give you both immediate value and unlimited flexibility:
Special Pipelines
Section titled “Special Pipelines”These are specialized applications within Sellestial that solve specific, common problems right out of the box. Each has a custom-built interface designed for its specific use case:
Data Deduplication — A dedicated interface for finding and managing duplicate contacts and companies in your CRM. Configure matching rules with six match types (Exact, Fuzzy, Numeric, Domain, Nickname, Phonetic), review detected duplicates as Pairs (one-to-one) or Clusters (groups of 2+), and connect to merge pipelines that handle cleanup systematically. The system runs continuously in the background, flagging new duplicates as they appear.
Data Enrichment — Automatically enhance your contact and company records with data from LinkedIn, firmographic databases, and other sources. Set it up once, and Sellestial continuously enriches new records as they enter your CRM—no manual work required. Control costs with daily limits and choose which fields to populate.
Sequence Studio — An AI-powered campaign builder that generates personalized, multi-step outreach sequences (email, LinkedIn, phone calls) for each contact. You provide the product positioning and campaign goals; the AI crafts contextual messages using enrichment data, LinkedIn activity, company news, and previous interactions. Think of it as a content generation engine that understands your prospects.
Visitor ID — Install a simple tracking script on your website, and Sellestial identifies approximately 25% of your anonymous US visitors—before they fill out any forms. It automatically creates contact and company records in HubSpot, complete with geographic data and page view history. Essentially, you’re converting invisible traffic into actionable leads.
General Pipelines
Section titled “General Pipelines”Beyond the special pipelines, Sellestial provides a flexible general pipeline system that lets you create any data operation or automation you can imagine. General pipelines are configurable workflows that process your CRM data using AI, external APIs, custom logic, and data sources.
How it works:
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Start with a template — The Template Marketplace offers dozens of pre-built pipelines for common tasks (email validation, contact cleaning, duplicate detection, data normalization, etc.). Install them with one click.
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Customize to your needs — Every pipeline is configurable. Adjust which fields to process, which data sources to use, which AI models to employ, and how aggressively to run (daily limits, filters, etc.).
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Build your own — For unique requirements, create custom pipelines from scratch. Choose from several pipeline kinds:
- Code — Deterministic Python logic
- Classifier — AI-powered categorization
- StructuredData — LLM-based data extraction
- Agent — Autonomous decision-making with tools
- Sequence — Time-based multi-step campaigns
- Validate that email addresses exist and can receive mail (DNS checks)
- Classify contacts as “real person” vs “role-based email” using AI
- Find missing contact emails based on name and company
- Normalize messy data into consistent formats
- Score leads based on engagement signals and firmographic data
- Route deals to the right sales rep based on territory rules
The pipeline system turns Sellestial into a programmable data operations layer for your CRM—without requiring you to write code or manage infrastructure.
Platform Features
Section titled “Platform Features”Beyond the pipelines themselves, Sellestial includes tools to help you manage, understand, and optimize your automation ecosystem:
RevOps Assistant — A conversational AI that helps you configure pipelines, understand how things work, and manage your setup through natural language chat. Ask it to explain marketplace templates, modify configurations, or analyze your HubSpot data structure. All changes show a diff preview before being applied, ensuring safe, transparent automation management.
Graph View — Visualize your entire pipeline ecosystem as an interactive graph. See how data flows between pipelines, what sources feed into each automation, and how everything connects to your HubSpot CRM. Perfect for understanding dependencies, troubleshooting issues, and planning changes without breaking existing workflows.
Why Sellestial?
Section titled “Why Sellestial?”Traditional CRM data operations require expensive engineers, complex integrations, or manual grunt work. Sellestial gives you enterprise-grade data operations without the engineering overhead:
- No code required — Special pipelines work immediately. General pipelines are configurable, not programmable.
- AI-native — Modern LLMs (OpenAI, Google, Anthropic) handle complex data tasks that previously required custom code: classification, extraction, normalization, personalization, and decision-making.
- HubSpot-first — Native integration means no middleware, no sync delays, no data silos. Sellestial reads and writes directly to your CRM.
- Pay for results — Credit-based pricing means you only pay for actual processing (enrichments, AI operations, identifications), not seats or subscriptions.
- Composable — Combine special pipelines with marketplace templates and custom workflows to build exactly the system you need.
Common Use Cases
Section titled “Common Use Cases”Revenue teams use Sellestial to:
- Keep contact and company data current and complete
- Identify anonymous website visitors and follow up immediately
- Generate personalized outreach at scale without hiring content writers
- Validate data quality before it pollutes reporting
- Automate repetitive data cleanup tasks
Operations teams use Sellestial to:
- Build custom data workflows without engineering resources
- Route and score leads using complex logic and external data
- Normalize messy data into consistent formats
- Detect and merge duplicates automatically
- Integrate external data sources into HubSpot
Ready to get started?
Jump into the Quick Start Guide to connect HubSpot and configure your first tools in 5 minutes.