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Glossary

Key terms and definitions used throughout Sellestial documentation.

A

Section titled “A”

Agent Pipeline kind with autonomous AI that can use tools and perform research. Best for complex analysis requiring web searches and multi-step reasoning.

Allowed Values Vocabulary list for enum fields. AI maps enrichment data to closest match from this list, ensuring consistent data values.

Auto-Confirm Review policy where pipeline outputs are automatically approved without human review.

C

Section titled “C”

Classifier Pipeline kind that assigns discrete categories using AI, with confidence scores and justification.

Code Pipeline kind that executes pure Python logic without AI. Also known as Workflow in older documentation.

D

Section titled “D”

Data Provider See Data Source.

Data Source Provider that supplies data to pipelines (HubSpot, LinkedIn, DNS, etc.). Also called Data Provider.

Deduplication Process of identifying and managing duplicate records in your CRM.

Deployment Hash Unique version identifier for pipeline configuration (e.g., fa697484cb).

E

Section titled “E”

Enrichment Process of enhancing CRM records with external data (LinkedIn profiles, revenue data, etc.).

Execution Log Detailed record of pipeline processing including all steps, decisions, and data transformations.

F

Section titled “F”

Field Mapping Configuration that maps enriched data fields to HubSpot properties, controlling which fields update and how.

G

Section titled “G”

General Pipeline (GP) Configurable pipeline using the general interface (vs. Special Interface features).

Generator The configuration that defines how a pipeline processes data. Includes prompts, data sources, and logic.

H

Section titled “H”

Hook Python function that runs at specific points in pipeline execution:

  • onPreGenerate: Before processing
  • onReviewOutput: After processing
  • onResultConfirmed: After confirmation

HubSpot Lists Collections of contacts or companies in HubSpot, used as input sources for pipelines.

K

Section titled “K”

Kind Pipeline kind classification: Code, Classifier, StructuredData, Agent, or Sequence.

L

Section titled “L”

LLM Large Language Model. AI model used for generation, classification, or reasoning in pipelines.

M

Section titled “M”

Marketplace Gallery of pre-built pipeline templates ready to install and use.

P

Section titled “P”

Pipeline Automated workflow that processes CRM data using AI, enrichment, or custom logic.

Pipeline Instance Concrete, configured pipeline (vs. abstract pipeline Kind/type).

Pipeline Kind Abstract pipeline kind: Code, Classifier, StructuredData, Agent, or Sequence.

Processing Limits Rate and volume caps for enrollment and generation, controlling how fast pipelines process records.

Provider See Data Source.

R

Section titled “R”

Review Policy Controls whether pipeline outputs require human approval:

  • Auto-confirm: Immediate approval
  • Require human review: Manual check needed
  • Auto-confirm after delay: Timed review window

S

Section titled “S”

Sequence Pipeline kind for generating multi-step outreach content (emails, LinkedIn, calls). Available through Sequence Studio.

StructuredData Pipeline kind that uses LLMs to extract structured information from unstructured data with a predefined schema.

Special Interface (SI) Opinionated UI built on top of pipelines, offering extra controls and simplified workflows.

Standard Enrichment Managed enrichment service that continuously enriches HubSpot records with LinkedIn and other premium data.

V

Section titled “V”

Versioning Immutable version control for pipelines. Each deployment gets a unique hash and can be rolled back.

Visitor ID Special pipeline that identifies anonymous website visitors and creates CRM records. ~25% identification rate for US visitors.

W

Section titled “W”

Workflow Legacy term for Code pipeline kind. See Code.

Write Mode Policy controlling how enriched data updates HubSpot properties:

  • Always overwrite: Replaces existing values
  • Write if empty: Only populates blank fields
  • Write if not modified by user: Respects manual edits via property history
  • Skip: Never writes this field

Pipeline Statuses

Section titled “Pipeline Statuses”

Active Pipeline is running and processing records.

Draft Pipeline is configured but not yet deployed.

Entity Statuses

Section titled “Entity Statuses”

Entities move through these statuses as they are processed:

Enrollment Phase:

  • ENROLLED — Discovered and added to pipeline, not yet scheduled
  • SCHEDULED — Queued for asynchronous processing

Processing Phase:

  • PENDING — Ready for processing, waiting for worker
  • GENERATING — Worker actively running generator logic
  • GENERATED — Output produced, awaiting confirmation

Confirmation Phase:

  • WAITING_FOR_CONFIRMATION — Paused for manual validation
  • CONFIRMED — Output approved, ready for final processing

Terminal States:

  • COMPLETED — Successfully processed and persisted (success)
  • FAILED — Error encountered, requires review (failure)
  • IGNORE — Explicitly excluded from further processing (skipped)

Data Quality Terms

Section titled “Data Quality Terms”

CLEAN Contact data can be cleaned and kept.

DELETE Contact should be removed (spam/role-based/test data).

REVIEW Requires human judgment.

CONFIRMED_DUPLICATE Records are same entity and should be merged.

NOT_DUPLICATE Records are different entities.

NEEDS_HUMAN_REVIEW Insufficient evidence for automatic decision.

LIKELY_REAL_PERSON Complete, authentic contact information.

INVALID_CONTACT_DATA Missing critical fields.

MADE_UP_CONTACT_DATA Test data or fabricated information.

NOT_A_PERSON Legitimate organizational/role contact.

LOW_QUALITY_CONTACT Minimal but valid data.

DOMAIN_OK Email domain has valid MX records.

NO_MX_RECORD Domain exists but no mail server.

NO_EMAIL Contact has no email address.

INVALID_DOMAIN Email domain is invalid or doesn’t exist.

Cost Terms

Section titled “Cost Terms”

Credit Unit of consumption for Sellestial services. Different operations cost different amounts based on pipeline kind and complexity.

Free Tier No-cost allowance for certain features and templates.

Daily Limit Maximum records processable per day, controlling costs and pace.

Technical Terms

Section titled “Technical Terms”

MX Record Mail Exchange DNS record indicating email servers for a domain.

DNS Domain Name System. Used for email validation and domain verification.

OAuth Authentication protocol used to connect Sellestial to HubSpot.

Scope HubSpot permission (e.g., contacts.write).

Property History HubSpot’s record of all changes to a property, including who made them and when.

CRM Customer Relationship Management system (HubSpot in Sellestial’s case).

Abbreviations

Section titled “Abbreviations”

AI - Artificial Intelligence
API - Application Programming Interface
CRM - Customer Relationship Management
DNS - Domain Name System
GP - General Pipeline
LLM - Large Language Model
MX - Mail Exchange
SI - Special Interface
URL - Uniform Resource Locator

Section titled “Related Resources”