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Visitor ID Overview

Visitor ID is a special pipeline that identifies anonymous website visitors and automatically creates HubSpot contacts and companies based on visitor behavior.

Overview

Section titled “Overview”

Visitor ID identifies approximately 25% of anonymous US website visitors before they fill out forms, creating contact and company records in HubSpot automatically.

Key Features:

  • Anonymous visitor identification
  • Automatic contact/company creation
  • Geographic tracking
  • Page view analysis
  • Real-time processing

How It Works

Section titled “How It Works”
How it works
  1. Install tracking script on your website
  2. Visitors browse your site anonymously
  3. Sellestial identifies ~25% of US visitors
  4. Records created automatically in HubSpot
  5. Monitor dashboard for new identifications

Accessing Visitor ID

Section titled “Accessing Visitor ID”

Navigate to Visitor ID in the left sidebar to access the identification dashboard and tracking configuration.

Dashboard

Section titled “Dashboard”

KPI Cards

Section titled “KPI Cards”

Top summary metrics:

Total Visitors: Count of identified visitors (with eye icon 👁️)

New Contacts: Contacts created from visitor identification (with user icon 👤)

New Companies: Companies created automatically (with building icon 🏢)

Recent Visitors Feed

Section titled “Recent Visitors Feed”

Vertical timeline showing identified visitors:

Per Visitor Entry:

  • Person name (clickable, blue text)
  • Company affiliation
  • Geographic location (city, state) with geo dot 📍
  • Page view summary (“Viewed N page(s)” with expandable details)
  • Status pills: New Contact, New Company (blue/green badges)
  • Timestamp (relative, e.g., “2 days ago”, “5 days ago”)

Visual Design:

  • Timeline rail on left
  • Soft cards for each visitor
  • Clear typography hierarchy
  • Minimal, clean styling

Example Entry:

Sarah Johnson • TechCorp Inc
San Francisco, CA
Viewed 3 page(s): Homepage, Pricing, About
New Contact • New Company
2 days ago

Features

Section titled “Features”

Anonymous Visitor Identification

Section titled “Anonymous Visitor Identification”

Names visitors before form submission:

  • No form required
  • Works on first visit
  • Identifies returning visitors
  • Links activity to person

Automatic Contact/Company Creation

Section titled “Automatic Contact/Company Creation”

Direct HubSpot integration:

  • Creates contact records
  • Creates company records
  • Associates contacts with companies
  • Populates available fields

Geographic Tracking

Section titled “Geographic Tracking”

Location data with visitor identification:

  • City and state
  • Approximate location
  • Geographic patterns
  • Regional targeting data

Page View Tracking

Section titled “Page View Tracking”

Behavior analysis and engagement metrics:

  • Pages viewed
  • Time on site
  • Visit patterns
  • Content interests

Real-Time Processing

Section titled “Real-Time Processing”

Live visitor stream:

  • Immediate identification
  • Instant HubSpot sync
  • Real-time dashboard updates
  • No delay or batch processing

Filtering Options

Section titled “Filtering Options”

Control what types of visitors to process:

  • Include/exclude company-only identifications
  • Filter by geography
  • Set minimum engagement thresholds

Performance

Section titled “Performance”

Coverage: ~25% of anonymous US visitors identified

Cost: 2 credits per identified visitor

Compliance: GDPR/CCPA-safe implementation

Real-Time: Immediate processing and HubSpot sync

Use Cases

Section titled “Use Cases”

Lead Generation

Section titled “Lead Generation”

Identify potential customers before they fill out forms:

  • See who’s interested
  • Priority outreach to engaged visitors
  • Convert anonymous traffic to known leads

Account-Based Marketing

Section titled “Account-Based Marketing”

Track target accounts visiting your site:

  • Identify companies researching you
  • Prioritize engaged accounts
  • Personalize follow-up

Sales Intelligence

Section titled “Sales Intelligence”

Equip sales team with visitor data:

  • Know who’s researching before calls
  • Reference specific pages viewed
  • Time outreach based on engagement

Content Performance

Section titled “Content Performance”

Understand what content attracts whom:

  • Which pages drive identification
  • Content engagement patterns
  • Visitor journey analysis

Tool Features

Section titled “Tool Features”

Visitor ID provides:

  • ✅ Fully functional with complete interface
  • ✅ Maintained and supported
  • ✅ Bug fixes and stability improvements
  • ✅ Real-time visitor identification
  • ⚠️ US visitors only (~25% identification rate)
  • ⚠️ Privacy regulations may affect coverage

Complementary Solutions:

For additional visitor intelligence capabilities:

  • Dedicated visitor ID platforms (Clearbit Reveal, 6sense)
  • First-party data collection (forms, chatbots, gated content)
  • Intent data providers (Bombora, G2)

Sellestial’s data operations tools:

Pricing

Section titled “Pricing”

Cost per Visitor: 2 credits per identified visitor

Example Calculations:

100 visitors identified/month
= 100 × 2 credits
= 200 credits/month


500 visitors identified/month
= 500 × 2 credits
= 1,000 credits/month

Budgeting Tips:

  • Start with small budget to test
  • Monitor identification rate
  • Calculate cost per converted lead
  • Compare to other lead gen sources

Privacy & Compliance

Section titled “Privacy & Compliance”

GDPR/CCPA-Safe:

  • No PII collected without consent
  • Compliant identification methods
  • Respects do-not-track signals
  • Easy opt-out mechanisms

Best Practices:

  • Add to privacy policy
  • Provide opt-out option
  • Respect visitor preferences
  • Document data processing

Next Steps

Section titled “Next Steps”